 I was a little skeptical about this product as I had read reviews that it doesn’t lather enough but I still went ahead and bought it and I am so happy with it as it cleansed my dog well and had a calming effect on my 2 year old pug who suffers from anxiety. I don’t care about the lather much and rightly so it won’t be seen because the product is all natural. What matters to me is if it cleans my sweet little Rocco the Pug, and that it did wonderfully. He loved it, so I love it. 