Have spent time researching other soap free formulas. I purchased for regular dog wash use, tested this few days back as a trial show bath.
Smell is refreshing without being overpowering. My labrador was not going to tolerate 5-10 minutes soak, but I did leave it on a few minutes. End results: coat is silky, shiny - exactly the way I want it to look & feel. Delighted with the results.

P.S : It is a all natural shampoo so did not really expect it to lather or foam like regular shampoo, so had to use extra amount, so as to get that result.

Happy to use safe product, which doesnt cause any harm to sensetive skin of my labrador.